Part 3: How to Start Using Social Media

In my last couple posts, I hope I’ve done a decent job of convincing you that Social Media might be worth a try.  Now the question is “How?”

The first step is to join some of the free Social Networking sites available.  I’ll talk more in-depth about each one in following posts, but first we need to pick a couple to start with, visit their home page, and register. 

Which ones to join?

There are literally thousands of different social networks to choose from, but for starters, I recommend starting with these two:

facebook.com – Their stated goal is to recreate the human network, and they’ve done so quite successfully.  With active groups, helpful pages, and a system that allows you to focus on people you know, this social network of over 550,000,000 people is the gateway to the world of Social Media.  It’s not just for college kids anymore (you might be surprised how many of your friends are on it).

Linkedin.com – This network of more than 80,000,000 is primarily for leaders and professionals.  With excellent groups and many of your colleagues already on there, it’s a great place to share professional information and stay informed.  Every Fortune 500 company has members on it, and it’s a must for anyone looking to lead others during this digital age.

(Extra Credit)  

twitter.com – If you’ve already joined facebook and Linkedin and find yourself looking to try more, I recommend twitter.  Twitter is simple.  Twitter is easy.  160,000,000 people are using twitter to share bite sized (140 characters or less) messages with the world.  You can follow the “tweets” of industry leaders, colleagues, consultants, and friends as they share news, links, videos, and blog postings.

If you have any questions, feel free to post them as comments here on the blog site and my colleagues and I will attempt to answer them as best as we can.

What’s next? 

I’ll dive into the professional side of facebook.com and discuss how you can make it work for your work in the healthcare industry.  The following day, we’ll focus Linkedin.com.  If you’d like to get these sent to you via email, just subscribe on the upper right side of ClearMatters.com.

See you tomorrow!

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About the Author:  Aaron lives in Milwaukee, WI with his wife and two children and is the President & CEO of Clear Medical Solutions.  When he’s not leading new initiatives, he periodically takes on interim leadership or consulting projects.  He also enjoys teaching, speaking, writing, and sharing his passion for people and their healthcare. 

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